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We’re all familiar with the process when it is to the Oculus Storefront and its rigorous curation. This is how we maintain the quality of apps and games high, and also prevent low-quality games from making it through. This makes it more difficult for independent developers to publish their VR content on Oculus.

To combat this issue, Oculus recently launched a new program called “App Lab” to give independent developers an official place to post their VR content without going through the rigorous curation process of the Oculus storefront. The App Lab is very similar to the Oculus storefront. You can browse and download apps the same like you would with the traditional virtual storefront. However, it’s much less curated.

If your app is successful in the App Lab it may be promoted to the Oculus Storefront which will help it gain more attention and be seen by a wider range of users. This is not just based on download numbers but also retention metrics, long-term profitability, the teams working on development and more.

App Lab is a fantastic method to explore the entire variety of Oculus Quest applications. There are a variety of exciting games and experiences to play, including popular non-games like Tilt Brush which turns your headset in to an immersive art studio. There’s also a bunch of amazing VR media apps, like Quill Theater, which showcases incredible community-created movies and animations in 6DoF.